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Innovation Studio

Purpose: diagnose current performance, identify opportunities, and prioritize actions.

What’s included:

  1. Readiness audits for Amazon, DTC, and U.S. retail (listings, supply chain, CX, media).
  2. Compliance and regulatory review for supplements, medical foods, or OTC-adjacent products.
  3. Market sizing and opportunity mapping – Quantify the category, evaluate growth potential and identify high-value sub-segments.
  4. Competitive and assortment benchmarking – Analyze competing products, pricing, promotional strategies and portfolio gaps.
  5. Pricing, promotion, and risk mapping – Determine optimal price points, promotional mechanics and potential red flags.

Deliverables: executive summary and prioritized roadmap with next steps and resource requirements.