We partner with founders and manufacturers to unify product truth, compliant claims, pricing strategy, and channel execution into one coherent operating plan. Our work spans the full product lifecycle: brand acceleration, turnarounds, new brand incubation, and demand–supply matching.
To build and scale trustworthy health and wellness brands by combining hands-on marketplace execution with product and go-to-market expertise, working side by side with founders and manufacturers to turn proven concepts into lasting growth.
To be the most trusted operator-partner in health and wellness so effective, compliant products reach the people who need them.
Facilities seeking to fill capacity, expand revenue, and execute with discipline across Amazon, direct-to-consumer, and retail.
Established or emerging brands in supplements, medical foods, OTC-adjacent, or broader nutrition that need growth or a turnaround across channels.
Decision-makers seeking an operator partner with regulatory rigor, operating depth, and principal-level accountability.
Leaders with proven results in consumer health categories on Amazon and within top CPG environments. We manage vendor negotiations, pricing and promotional architecture, retail media, inventory discipline, and the weekly cadence that sustains growth.
Leaders with proven results in consumer health categories on Amazon and within top CPG environments. We manage vendor negotiations, pricing and promotional architecture, retail media, inventory discipline, and the weekly cadence that sustains growth.
Leaders with proven results in consumer health categories on Amazon and within top CPG environments. We manage vendor negotiations, pricing and promotional architecture, retail media, inventory discipline, and the weekly cadence that sustains growth.
Leaders with proven results in consumer health categories on Amazon and within top CPG environments. We manage vendor negotiations, pricing and promotional architecture, retail media, inventory discipline, and the weekly cadence that sustains growth.
Leaders with proven results in consumer health categories on Amazon and within top CPG environments. We manage vendor negotiations, pricing and promotional architecture, retail media, inventory discipline, and the weekly cadence that sustains growth.
Leaders with proven results in consumer health categories on Amazon and within top CPG environments. We manage vendor negotiations, pricing and promotional architecture, retail media, inventory discipline, and the weekly cadence that sustains growth.
Clear scope, success criteria, and transparent reporting. Add performance elements only when success is measurable, we control the levers, and decision rights and response windows are agreed.
A written success plan links proposition, evidence, unit economics, and channel strategy to a small set of metrics. Weekly reviews track progress. Decision gates confirm readiness. Reset triggers define when to pivot.
We take work where our expertise changes the trajectory. Conflicts are disclosed early. If a venture concept overlaps with a client’s space, we seek permission before proceeding.
Viridian is led by seasoned operators with backgrounds in Amazon category management, consumer health brand building, and regulatory compliance. We work with a network of regulatory experts, clinicians, evidence reviewers, manufacturers, and creative and analytics specialists.
(Founder, SEO)
(SEO, Brand manager)
